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Quality Assurance

Quality Assurance Measures for Market Research Recruitment

At FCP Research, we understand that strategic and reliable recruitment is critical to producing valid results. For this reason, we employ a vast range of quality assurance measures when it comes to our recruitment process.

We can assist in handling various recruitment projects. You can count on us to deliver solutions that achieve a full show-up rate within your schedule. Best of all, we tailor our services to your unique bidding specifications.

Working With You to Achieve Results

Consumer behaviors and habits as well as demographic status and trends are in a constant state of change. With that in mind, FCP Research strives to ensure the quality of your recruits. You can breathe easy knowing that our team of experienced professionals will assume responsibility for the success of each project we handle.

Our Extensive 8-Point Quality Assurance Program

    1. Maintaining a 4:1 interviewer-to-supervisor ratio
    2. Conducting extensive interviewer training in:
    1. Communication Techniques
    2. Open-End Probing
    3. Computer-Assisted, Over-the-Phone Interviewing
    4. Skip Patterns
    5. Marketing Research Protocols
    3. Handling careful database management that includes:
    1. Screening
    2. Validating
    3. Updating Current Information Diligently
    4. Interviewers are provided with written and verbal instructions that cover quotas, schedules, and key issues to note such as:
    1. Unusual Skip Patterns
    2. Pronunciation Guides
    3. Pre-Lists to Familiarize Themselves With
    5. Interviewers are monitored continuously to check for usage of proper technique and delivery of accurate content. Politeness and completeness are key aspects of each monitoring review.
    6. 100% of recruited respondents are validated
    7. Recruited respondents are contacted on three separate occasions both verbally and in writing after they are recruited to ensure superior show rates
    8. Daily cumulative progress reports and project updates are sent regularly with an emphasis on communication

Market Research Solutions With a Personal Touch

FCP Research is the market research firm that gives you more value for your money. By taking good care of you, we give you peace of mind that you are working with professionals who care about you. We can help you save on your resources including time and money.

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